No More Butts' Strategic Litter Prevention Plan
Introduction
Tobacco related litter is one of the most pervasive forms of litter, with cigarette butts being the most discarded item globally.
No More Butts was founded in 2020 to lead efforts in addressing this environmental challenge, driven by a clear vision: A World Without Tobacco Waste.
Since No More Butts' inception, we have worked to raise awareness of the scale and impact of this issue.
With up to 4.5 trillion cigarette butts discarded annually, these toxic pollutants contaminate waterways, harm marine life, and contribute to plastic pollution. In New South Wales alone, 1.32
billion cigarette butts are littered each year, releasing thousands of microplastics and harmful chemicals into the environment.
As a leading voice in tobacco related litter prevention, No More Butts has
built a strong reputation through advocacy, clean-up initiatives, industry engagement, and policy influence.
However, as a volunteer-run organisation, we recognise the need to expand our efforts and transition into a financially sustainable entity with dedicated staff.
This ten-year strategic plan outlines our path forward: focusing on partnerships, policy influence, and innovative solutions to reduce TRL. By collaborating with government, landowners, land managers, and environmental leaders, we aim to create a scalable, impactful model for lasting change.
Our Partners
